Medicine is all about the search for answers. The Garvan Institute has created Genome.One, a Whole Genome Sequencing service that is able to uncover more genetic information than ever before. For doctors, this means more efficient and more accurate diagnoses. For patients, this can mean a better prognosis and a tailored plan to manage their health.

Our objective was to brand this highly technical and scientific service in a manner that is at once understandable, relatable and human.